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We make sustainable cleaning products and household items without unnecessary additives. Aesthetic, functional, loud and colourful.

With the power of nature against grease, dirt, food residues and whatever is spilled in the kitchen every now and then. From ketchup stains to sauce splashes, the kitchen cleaner effectively removes stubborn dirt on all kitchen surfaces.

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Streak-free removal of fingerprints, grease, lipstick, dust and co - Dissolved in water, the cleaner for glass, tiles and mirrors cleans as reliably and effectively as conventional alternatives.

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Whether colorfully speckled from paint-by- numbers, in a pitch-black workshop look, or earthy brown from the last soccer game, Shaun's SuperSoap uses the power of walnut shell pellets to transform even the dirtiest paws back into a pair of sparkling clean hands.

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A little water and our vegan stain soap are all you need to stay clean while traveling. With the combined power of soda and soap bark (yes, that is an actual thing), even the nastiest smudges do not stand a chance.

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Foamy future. NAIKED rinsing soap cleans powerfully and naturally and has a fresh lemon fragrance. No more plastic – no more dirty dishes.

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Scrub your pan and pot. The NAIKED pot brush clean even the dirtiest of dishes - and is completely mineral oil- free. With bristles made of renewable resources and an ergonomic handle made of beech wood. Natural-born from top to bottom.

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Goodbye soap residues, water stains and limescale in the bathroom and shower! The bathroom cleaner achieves cleanliness and hygiene in the bathroom, on all surfaces and fittings.

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The floor cleaner effectively removes dirt and gently cleans all water-resistant floorings and wipeable surfaces.

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The NAIKED spray bottles, made from recycled PET, come in three eye-catching designs. The colors are based on those of the tab packaging. Without labeling, however, you can freely choose which bottle is used for which cleanser.

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Plasticfree, yeah! The NAIKED loofah sponge declares war on your dirty dishes and dirt. No more plastic – no more dirt.

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So fresh and so green. Whether washing dishes or surfaces, the NAIKED sponge cloth will help you with household tasks! It consists of cellulose and cotton, is not only particularly durable but also absorbent and can be machine washed. Available in a practical pack of four, each containing two colours and designs.

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Fair & dry as Hell. Whether your crystal need polishing, You want to dry the dishes or you need a handy towel for clean hands or to protect you from hot lids when cooking - the NAIKED dish towel is prepared for all disgraces. And because they come in a pack of two, you always have a clean towel to hand.

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our promises

No one needs bile in their soap - if cows could talk, they would surely agree. And seriously, what the hell is petroleum doing in a dishwashing brush? Cleaning products, of all things, are often real dirtbags, ethically as well as ecologically. At NAIKED, we were always sure that there has to be another way - and we found one. Convince yourself!

Who actually said that you need deep pockets in order to live green and clean? No one at NAIKED for sure: With our cleaning tabs for bathrooms, floors, kitchens and glass, you can tidy your home and at the same time, make the world a little bit better for less than two Euros. Sure, you still have to clean up yourself, but with our strong cloths you can do that plastic-free and for a very reasonable price - no excuses allowed. And that is just the beginning, because we are convinced: Sustainability should not be a question of price.

When it comes to cleaning. What we do know instead: There is another way. A NAIKED cleaning tablet for instance replaces an entire plastic bottle, while our dish soap makes up for even two or three. And instead of trashing one plastic sponge after another, you can simply use our alternative made of loofah - which, by the way, feels a lot better in your hands anyway. This way, we can easily save more than 70 tons of plastic waste a year - together.

WHERE CAN YOU BUY NAIKED?

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With our partner Biolindo you can easily buy our products online and have it delivered directly to you. Alternatively, you can find us in many stores.

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NEW!

We are NAIKED.

Our home port is Hamburg and no, we are not naked, but our products are almost.
NAIKED concentrates on the essential out of conviction. No gimmicks, no superfluous ingredients, no fillers like microplastics or other humbug that fills our pockets but is bad for you and the environment. We don’t want to do that. We’d rather stay naked.

What we want to achieve with this? The smallest possible ecological footprint. Switching to environmentally friendly products like ours is not a big extra effort, but an easy step towards sustainable living. And all this without having to pay fictional and unaffordable prices for products. A perfect fit, we would say. What do you say?

SUSTAINABILITY

We are NAIKED by conviction. Full stop.
We live in times in which there should be no excuses for bad products, whether for you or our planet. None of us is perfect, but our goal is very clear: we want to reach for the ecological stars. With you. We want to keep improving our products and make every effort to ensure they are as sustainable, ecologically correct and simple as possible.

So just NAIKED.

It is and will remain important for us to be understandable and accessible for all people. Only together can we take the path to a greener future. So we’re taking you all with us! No matter whether you’re in your 17th semester of global environmental and sustainability studies, a business administration manager or a truck driver. In short – you don`t need to be a hippie to be NAIKED! Our mission is to provide our customers with products that are in no way inferior to conventional products in terms of function, without harming the environment, and that win you over with their aesthetics and affordable price.

SALES

Become a B2B Partner

In addition to the brands HYDROPHIL, Daily Good and TIO, B2B customers can now also purchase our products from ECO Operations GmbH. Register directly in the B2B online shop and order the products at reseller prices.

B2B Online Shop

Imprint | Data protection | Material safety data sheets

+49 6172-898360

sales@group.eco