We make sustainable cleaning products and household items without unnecessary additives. Aesthetic, functional, loud and colourful.

RRP: 5,29€

Foamy future. NAIKED rinsing soap cleans powerfully and naturally and has a fresh lemon fragrance. No more plastic – no more dirty dishes.

RRP: 4,49€

Scrub your pan and pot.The NAIKED pot brush clean even the dirtiest of dishes - and is completely mineral oil- free. With bristles made of renewable resources and an ergonomic handle made of beech wood. Natural-born from top to bottom.

RRP: 4,49€

Plasticfree, yeah!The NAIKED loofah sponge declares war on your dirty dishes and dirt. No more plastic – no more dirt.

RRP: 3,99€

So fresh and so green.Whether washing dishes or surfaces, the NAIKED sponge cloth will help you with household tasks! It consists of cellulose and cotton, is not only particularly durable but also absorbent and can be machine washed. Available in a practical pack of four, each containing two colours and designs.

RRP: 16,99€

Fair & dry as Hell.Whether your crystal need polishing, You want to dry the dishes or you need a handy towel for clean hands or to protect you from hot lids when cooking - the NAIKED dish towel is prepared for all disgraces. And because they come in a pack of two, you always have a clean towel to hand.



With our partner Biolindo you can easily buy our products online and have it delivered directly to you. Alternatively, you can find us in many stores.

We are NAIKED.

Our home port is Hamburg and no, we are not naked, but our products are almost.
NAIKED concentrates on the essential out of conviction. No gimmicks, no superfluous ingredients, no fillers like microplastics or other humbug that fills our pockets but is bad for you and the environment. We don’t want to do that. We’d rather stay naked.

What we want to achieve with this? The smallest possible ecological footprint. Switching to environmentally friendly products like ours is not a big extra effort, but an easy step towards sustainable living. And all this without having to pay fictional and unaffordable prices for products. A perfect fit, we would say. What do you say?


We are NAIKED by conviction. Full stop.
We live in times in which there should be no excuses for bad products, whether for you or our planet. None of us is perfect, but our goal is very clear: we want to reach for the ecological stars. With you. We want to keep improving our products and make every effort to ensure they are as sustainable, ecologically correct and simple as possible.

So just NAIKED.

It is and will remain important for us to be understandable and accessible for all people. Only together can we take the path to a greener future. So we’re taking you all with us! No matter whether you’re in your 17th semester of global environmental and sustainability studies, a business administration manager or a truck driver. In short – you don`t need to be a hippie to be NAIKED! Our mission is to provide our customers with products that are in no way inferior to conventional products in terms of function, without harming the environment, and that win you over with their aesthetics and affordable price.

+49 40 607 78 36 0